COWS IN JACKETS is a brand label as well as a metaphor. It reflects new ways to market, advertise and promote a product, a brand or an idea.

Whether burned-in a cattle or painted on people’s foreheads, creative forms of advertising have been around for thousands of years. Today, branding embodies the culture and shapes our experience each day. We brand ourselves with logos, visual and discernible tatoos and any other visual form to make ourselves stand out.

COWS IN JACKETS is the answer to the over-saturation in the market and media environment. Creating new ways to educate as well as to insipre, enthuse and stimulate our senses and our mind is the goal that COWS IN JACKETS not only as an agency but also as its mindset strives for.

COWS IN JACKETS is a communications consultancy focussing on the creation of unconventional concepts and a professional networking agency for intercreative and interdisziplinary collaborations within the creative industries worldwide.

Classic advertising in the public space of cities, as part of mass marketing, “made” our cultural imaginary as much as it “made” our cities: billboards, signs and communication systems defined to a large extent what post-modern cities have been so far. We are nevertheless at a turning point in time, in terms of how business and brands interact with our urban landscapes to reach all of us, citizens of today and of the future. From emerging metropolis to the leading global capitals, the clutter of outdoor advertising is being discussed as visual pollution. More and more cities seem to respond with drastic policies, like São Paolo and their “clean city – no billboard” legislation. At the same time, the rise of iconic buildings, from museums to corporate headquarters, brought a challenge to “classic” advertising of perhaps more visible but not inferior magnitude than the one posed by the increasing lack of impact thereof.

From the worlds of fine arts and urban trends arise new ideas how our metropolises will deal with the new challenges that the rather unconventional forms of communication and media hold for our future society. The work of COWS IN JACKETS aims to continuously portray the opinions of the world’s most prestigious ‘architects of our present’ in her work, among them artists, architects, designers, advertising creatives and business managers on controversial art installations and eye-catching street performances that blur the clear distinction of our public space as either outdoor canvasses displaying contemporary art or playgrounds for the commercial self-manifestation of consumer brands.