My speech in Frankfurt on May 7 at the national communications fair allowed me to see new innovations, gimmicks and also lots of crap. There is not much to be said about energy wasting ideas like that. Brrrrr… Burger King and co. simply havent understood last years trend: to save energy and save our globe.
I just returned from a speech in Johannesburg. 3 intense days filled with fascinating impressions, 2 handful of very nice lads and 1 conference moment that I will never forget.
You fall asleep in spring and wake up in autumn. And still - the same weather. Johannesburg was greener than I thought. A huge city and no public transport equals expensive taxis. My first impression.
My first advertising exposure in Joburg made me smile. This:
didn’t even raise my cab driver’s eyebrow. Why? Because Taxi drivers in Johannesburg are advertising over-exposed? Because seeing big boobs is part of their daily life and therefore ignored? When a shipping company in Naples mounted this campaign: …
… the traffic stopped, accidents happened, everything stood still. Maybe Italians have a different relationship to breasts than other nations.
On my way around town I discovered pretty cool non-traditional and creative media campaigs. Coca Cola placed this billboard extremely well. I got stuck in a traffic jam and stared at it for 15 minutes.
Arty power plants. Yeay. Shame though that we Austrians detest atomar energy. We believe in wind mills and the power of water.
And here is our speaker team. No, I was not the only woman who spoke. But I seem to have been the only ones that likes to party. Oh well. South African beef now ranks No. 2 on Daniela’s personal list of favorite spots that have the best meat (after Argentina - of course).
The trip was short, the power cut during the conference exciting and Emmanuelle’s faux-pas with his clip-on microphone (that he carried into the bathroom) hillarious. As my fellow countrymen puts it: South Africa: I’ll be back.
