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That’s a drama. Companies who spend on avg € 5000 a head to send their staff to the ad festival in Cannes cannot afford to feed them anymore. Their expense account only includes the booze at Martinez and maybe an espresso - if there is a shortlist nomination. JC Decaux reacted. Thank you, Jean-Claude. Free food and drinks were handed out in stylish plastic to those who normally choose to starve on purpose. The fancy advertising crowd. To show what public space can do for you, here are the best city light examples of the beach showroom - sun tan lotion included in the money-free zone.

On May 10, we shot a scene from my film ‘Wenn Kühe Jacken tragen’ at my old offices MediaCom in the Vienna Twin Towers. My first film, my first shoot, my first experience working with a film crew.

On May 31st, we shot the second time. I came up with the idea of a merged art & advertising installation for Wiener Tafel, an organisation in Vienna that collects food for homeless and fringe groups. I convinced the administrator of that store on Mariahilfer Straße, the busiest shopping street in Vienna to ‘lend’ me his shop for a day and he didn’t even charge for it. He called it: ‘enthusiastic projects need to be supported’. It was a performative act which drew enourmous crowds in front of the store all day. I was pleased, the camera got all the shots we needed and I am happy to say that the efforts paid off. Big time.