Here are explanations for THE EXTREME GAME:
Radio-frequency identification (RFID) is the use of an object (typically referred to as an RFID tag) applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader. Most RFID tags contain at least two parts. One is an integrated circuit for storing and processing information, modulating and demodulating a radio-frequency (RF) signal, and other specialized functions. The second is an antenna for receiving and transmitting the signal.
LED Micro lights or ‘Throwies’ (see Graffiti Research Lab) are an inexpensive way to add color to any ferromagnetic surface in your neighborhood. A Throwie consists of a lithium battery, a 10mm diffused LED and a rare-earth magnet taped together.
Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics. Reference: http://www.metaio.de/
Holographic Projections are based on unique high definition video projection systems allowing spectacular freeform three-dimensional moving images to appear within a live stage setting. Live or virtual stage presenters appear alongside and interact with virtual images, humans or animated.http://www.musion.co.uk/http://www.youtube.com/watch?v=jWQIyV2Grqc
Mobile tagging (tagging= identify) means reading out a 1D- or 2D-barcode by using a camera in a mobile device. In mobile tagging url are ciphered. After decoding these codes, the user can be directly linked to the corresponding website. Mobile tagging includes the use of multi-dimensional barcodes, especially in the fields of mobile marketing and advertising. Showcases in this context are additional information on products (e. g. the nutrient content on hamburgers), direct downloads (e. g. free ringtones, clips or mobile games) and the direct link to a specific site of a company. Particularly in the field of commercial tagging codes should be branded (= it is possible to integrate a logo in the code).
An Empathy Space can be defined as a brand space providing a product benefit and at the same time solving a consumer need. The concept is based on an intimate and sympathetic understanding of the audience and presents a good way for marketers to build deeper relationships and consumer loyalty. The smart clothing and wearable technology concepts are based on a permanent integration of clothing and technology. Clothes can be made ‘smart’ by adding intelligent features such as information technology and by using special fibres which react in unconventional ways. Wearable technology is close to the body and enables technology to be used in situations where it’s normally not possible. For example, the user interface can be a mobile phone which is integrated into a jacket in such a way that no dialing is required and, thereby, handsfree communication is possible during an action activity such as snowboarding.
The Global Positioning System (GPS) is a satellite-based navigation system made up of a network of 24 satellites placed into orbit by the U.S. Department of Defense. GPS was originally intended for military applications, but in the 1980s, the government made the system available for civilian use. GPS works in any weather conditions, anywhere in the world, 24 hours a day. There are no subscription fees or setup charges to use GPS.
A landmark literally meant a geographic feature used by explorers and others to find their way back or through an area. In modern usage, a landmark includes anything that is easily recognizable, such as a monument, building, or other structure. In American English it is the main term used to designate places that might be of interest to tourists due to notable physical features or historical significance. Landmarks in the British English sense are often used for casual navigation, such as giving directions.
6th sense Marketing goes beyond the 2-D surface of mass media and digital media, to get straight into the real life of people. Its main rationale is a stimulation and / or an amplification of the senses, with the specific focus to enable highly memorable, truly distinctive experiences. Product examples thereof include the creation and use of scented towels by airlines companies, of fragrance kits to personalize interiors by automotive makers or the association of fragrance and visuals in movie theaters, to render the richness of pictures unforgettable.
