Austria in oversized format
This aesthetically pretty campaign has recently been developed by TBWA Vienna for the Austrian Tourism Board.
In order to attract the attention of Austrian and German citizens to Austrian holiday spots, a huge postcard rack of 7 meters and oversized postcards were created. The campaign’s slogan ‘Rediscover Austria’ was symbolized on each postcard which represented the different Austrian counties. The postcard racks are touring through Austria and Germany until Mid August 2009.
The postcards in Museumsquartier (Vienna, August 2009).