Swatch recently launched a further ‘artist’ watch collection in Venice, Italy. The press conference and soirée which took place in Teatro La Fenice turned into a live painting event. “Billy the artist” drew his street-art ornaments - a mix of Keith Haring and ethnographic patterns - all over Piazza San Marco. Further artists who were invited to design the new collection “CreArt by Swatch” were Ted Scapa, Matthew Langille and “Grems”. For 25 years, Swatch has connected to the art world by cooperating with well-known painters, designers and fashion gurus, such as Keith Haring, Kiki Picasso, Akira Kurosawa oder Vivienne Westwood and has been an influencial player in moving fine arts and culture from niche to mass audiences.
http://www.youtube.com/watch?v=g50xEie0DlE
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