Hermés blows away Xmas shoppers
The Japanese artist Tokujin Yoshioka recently designed the window display for the Maison Hermés in Tokyo. Its design: reduced. Its look: fascinating. What is it? A video installation which the artist explains like this: “… I intended to express a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of a woman projected onto a monitor. The scarf softly sways in the air in response to the woman’s blow.«
While overcrowded window displays enthuse shoppers on 5th ave in New York and Boulevard Haussemann in Paris, Yoshioka-san goes retro and focusses the spotlight on one single Hermés product. The installation reflects a gentle antipole to the loudness of today’s mass media and conventional ’slogan-screaming’ advertising industry. In case you’re in Tokyo until Jan 19, 2010, make sure you stop by Maison Hermés, 5-4-19 Ginza Chuo-ku. YOUTUBE: Hermes, Tokyo - watch the video.
Photos: courtesy of Lisa Smith 