PUFF. The Bar.

Posted on | December 19, 2012

A brothel has recently been turned into a stylish bar in Vienna’s 6th district. Nomen est omen? Time will tell. Thomas Polak, associate of Albert Trummer and his successful NY bar ‘Apotheke’, where waiters looked like scientists and prepared cocktails like chemists that faced a tragic end after…

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PANTONE COLOUR OF 2013 – WHAT WILL IT BE?

Posted on | October 24, 2012

Colour trends are something that brand managers need to be aware of, and the Pantone colour trend is something to keep an eye on as the trends in clothing spread to the largest industries worldwide, such as the car industry, the entertainment industry, the perfume industry and so on.  Colour trends can provide broad insight into the emotions that are expected to affect consumers in the short term. The psychology of colour marketing and colour branding exist for a reason.

Listen to the trends and predictions and look for creative ways to integrate them effectively into your own branding initiatives.

Pantone colour of the year 2012 was TANGERINE ORANGE:

 

The PANTONE colour of the year is revealed in December of each year. So stay tuned and check PANTONE’s website in time!

I’ve recently learnt about the fashion colour report SPRING 2013 which lists these colors:

Monaco Blue is one of the top colours within the PANTONE Fashion Colour Report Spring 2013 that has been picked up by numerous industries already – see below:

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Speech @ Scholz & Friends in Berlin

Posted on | April 25, 2012

I was recently invited to speak at the Digital Campus of Scholz & Friends in Berlin, Germany’s largest advertising agency about ‘Brands & Urban Play’. Joanna Bakas, founding partner at LHBS in Vienna and I have been collaborating on city branding projects and carrying out extensive research in the field of urban experiences and intercreative interventions in the urban space and discovered that we care tremendously about the aesthetics and experiences that cities should provide to their inhabitants.

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