Urban Canvas in São Paulo

Posted on | October 9, 2012

No better example for an urban canvas than this one. Especially from a city that forcefully had to focus on art when São Paulo’s mayor passed the ‘clean city law’, forbidding any form of communication outdoors. With no advertising around, artists started to occupy walls and threw colour and contemporary shapes at spaces in Brazil’s megasized city.

  

This is what São Paulo looked like in 2005 when I spent a few weeks there. It seriously felt like the most cluttered place of all cities I had ever travelled to:

  

And this is what São Paulo looks like today. A survey carried out in 2011 found that a 70 percent of residents say the Clean City Law has been “beneficial.” Residents appreciate to see the architecture of the old buildings, that were just covered with billboards, logos and propaganda before.

 

Here some links connected to the topic:

http://urbanshit.de/?p=9471&utm_source=rss&utm_medium=rss&utm_campaign=nove-in-sao-paulo#

http://www.forbes.com/sites/marketshare/2012/01/04/no-billboards-no-outdoor-advertising-what-next/

http://www.good.is/posts/a-happy-flourishing-city-with-no-advertising