David LaChapelle shoots campaign for Swedish Sock Manufacturer

Posted on | November 7, 2013

A joyfully colorful campaign was recently shot by one of my favorite photographers. David LaChapelle was invited by Swedish Sock Manufacturer Happy Socks to create the following campaign – and displayed in one of the dozens of pop-up stores currently opening worldwide:


For more campaign visuals, go to: http://www.davidlachapelle.com/series/happy/





Karl’s Social Media Concept Store

Posted on | May 9, 2013

Karl Lagerfeld recently opened a social media concept store in Amsterdam. I have admired his work and his inventive personality as long as I can remember. When I read about the store online, it was a given that I would check it out during my THNK week in the posh Location Hartenstraat No. 16. The store which is designed in a slick contemporary style offers ready-to-wear for men and women, handbags, eyewear, a range of unusual accessories and photo and design books handpicked by the maestro himself.  Of course it isn’t his fashion collection or the cool accessories that made me travel across town to snapshot the store. It was the eagerness to find out about his affinity to digital technology.

While I slipped into a cool black leather jacket in one of his high tech changing rooms, the renowned fashion icon had already pointed his camera in my direction. An iPad mounted on the cabin’s mirror offered me to pose in the Cabin and share the digital photos within my creative industries circles and on my Facebook, Twitter and email account. Not a bad PR tool for the retail concept of future-oriented urban hedonists.

Every shelf had an iPad mini attached, so you could flick through the collection pieces and even send an email to the master’s email address.

So, I got myself a little souvenir. An email from the store’s cabin and Karl, the doll.
Easy user Interfaces and cool design added to a pleasant experience throughout the store.

The staff, especially the store manager was extremely friendly and exhited to showing me around and explaining the tools.
Great store, go check it out.




Posted on | January 30, 2013

Stylish bar in Vienna’s 6th district. If you were to compare the area that ‘If dogs run free’ is located in to NYC, lower Gumpendorfer Strasse is probably similar to Mercer Street in Soho. It’s cute. Check it out.

Address: Gumpendorfer Straße 10, 1060 Vienna



© Foto Stefan Zenzmaier und Daniela Krautsack



PUFF. The Bar.

Posted on | December 19, 2012

A brothel has recently been turned into a stylish bar in Vienna’s 6th district. Nomen est omen? Time will tell. Thomas Polak, associate of Albert Trummer and his successful NY bar ‘Apotheke’, where waiters looked like scientists and prepared cocktails like chemists that faced a tragic end after…

Read more



LYON unplugged

Posted on | December 11, 2012

Shopping at a French market on Sunday mornings – I am tempted to call it a sensual experience.

Here are some faces who define the look & feel of what remains in my memory of local food, culinary pleasure and LYON unplugged.

Read more


Category: ALL, Insiders' Tips
Tags: >