David LaChapelle shoots campaign for Swedish Sock Manufacturer

Posted on | November 7, 2013

A joyfully colorful campaign was recently shot by one of my favorite photographers. David LaChapelle was invited by Swedish Sock Manufacturer Happy Socks to create the following campaign – and displayed in one of the dozens of pop-up stores currently opening worldwide:


For more campaign visuals, go to: http://www.davidlachapelle.com/series/happy/





Karl’s Social Media Concept Store

Posted on | May 9, 2013

Karl Lagerfeld recently opened a social media concept store in Amsterdam. I have admired his work and his inventive personality as long as I can remember. When I read about the store online, it was a given that I would check it out during my THNK week in the posh Location Hartenstraat No. 16. The store which is designed in a slick contemporary style offers ready-to-wear for men and women, handbags, eyewear, a range of unusual accessories and photo and design books handpicked by the maestro himself.  Of course it isn’t his fashion collection or the cool accessories that made me travel across town to snapshot the store. It was the eagerness to find out about his affinity to digital technology.

While I slipped into a cool black leather jacket in one of his high tech changing rooms, the renowned fashion icon had already pointed his camera in my direction. An iPad mounted on the cabin’s mirror offered me to pose in the Cabin and share the digital photos within my creative industries circles and on my Facebook, Twitter and email account. Not a bad PR tool for the retail concept of future-oriented urban hedonists.

Every shelf had an iPad mini attached, so you could flick through the collection pieces and even send an email to the master’s email address.

So, I got myself a little souvenir. An email from the store’s cabin and Karl, the doll.
Easy user Interfaces and cool design added to a pleasant experience throughout the store.

The staff, especially the store manager was extremely friendly and exhited to showing me around and explaining the tools.
Great store, go check it out.