GREENYC – a city’s environmental icon

Posted on | April 14, 2013

GREENYC is New York City’s environmental initiative campaign. HuntherGatherer was originally asked to develop a series of animations to accompany the mayor’s launch of the campaign. Since then it has grown into a season multimedia series, encompassing print, outdoor marketing, TV, as well as retail partnerships and targeted mini-campaigns. This bird’s simple and appealing messages convey likable environmental messages.