“When you switch off the light, the art is gone”

Posted on | February 3, 2013

Dan Flavin’s fluorescent tubes recently lit up the Museum of Modern Art in Vienna. If you’re slightly interested in light art, you’ve probably come across some of Flavin’s fluorescent tube sculptures. Looking at the colourful tubes, how they lighten up their surrounding and observing how the light affects your emotions is one way of encountering his art. But when you dive deeper, hearing about the time, the 60’s to be precise, when Flavin experimented with the materiality of something that is immaterial (due to the fact that light consists of gas and is therefore defined as immaterial), you start to understand the implications on the discussion ‘what is art? and ‘what does it teach us?’.

In the early 60s, Flavin chose the commercially available fluorescent tubes to signalise the increasing proximity of art with everyday life and the consumer world. The ways in which he presents his sculptures derive from principles of ‘minimalist’ sobriety (Minimalism is any design or style in which the simplest and fewest elements are used to create the maximum effect). His early series of ICONS illustrate the development from pictures to light-related work and the transcendence of traditional forms of art.

The canvass turns into a simple support plate for the light bulb and fluorescent tube whose radiant exitance dominate the sculptures.


His spatially-oriented light art dissolves the corners of indoor spaces and immerses the viewer in an imaginary, intermingled, blurred colour space. Imagine his work ‘an artificial barrier of blue, red and blue fluorescent light’ from 1968 as a…

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Posted on | October 24, 2012

Colour trends are something that brand managers need to be aware of, and the Pantone colour trend is something to keep an eye on as the trends in clothing spread to the largest industries worldwide, such as the car industry, the entertainment industry, the perfume industry and so on.  Colour trends can provide broad insight into the emotions that are expected to affect consumers in the short term. The psychology of colour marketing and colour branding exist for a reason.

Listen to the trends and predictions and look for creative ways to integrate them effectively into your own branding initiatives.

Pantone colour of the year 2012 was TANGERINE ORANGE:


The PANTONE colour of the year is revealed in December of each year. So stay tuned and check PANTONE’s website in time!

I’ve recently learnt about the fashion colour report SPRING 2013 which lists these colors:

Monaco Blue is one of the top colours within the PANTONE Fashion Colour Report Spring 2013 that has been picked up by numerous industries already – see below:

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New York City: THE STANDARD Hotel

Posted on | May 10, 2011

THE STANDARD High Line is not just located where NYC’s pulse is beating, right at the entrance of the High Line and in the center of the Meatpacking District, it’s also around the corner from the GOOGLE headquarters, the SOHO House, an APPLE store, the Gansevoort Hotel and the wonderful Spice Market Restaurant. Sigh. I had the most wonderful time in the BOOM BOOM ROOM on the 18th floor in THE STANDARD when I met my Indian friend Anurag, my US pal Doug and both their friends. Doug introduced me to Craig from Craigs List and I guess you’re anyway there to meet people you know and or don’t know and want to know. The drinks are amazing, the snacks yum yum and the view just pure pleasure. Go there before 7.30 pm otherwise you won’t be able to get in and for heaven’s sake do not wear flip flops.

The entrance of the hotel.

There’s an animation in the hotel lift. I highly advise you to go from the bottom to the top of the hotel a few times – it’s absolutely spectacular. Here’s a little clip for those who cannot be there: http://www.youtube.com/watch?v=sKUbtYzMnaE

The bar.

The ceiling.

The waitresses.





TOKYO 2009

Posted on | November 29, 2009

I organized a trip to Japan for a group of MBA students in autumn 2009. We stayed for one week in Tokyo, meeting Coca Cola, Dentsu, Hakuhodo, Tokio FM and many other top creatives and trend makers. Lots of awesome restaurants, an unforgettable night in a Karaoke club, and attending the SUMO championship clearly made this trip super-special. Find here some impressions:



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NY 2009

Posted on | November 29, 2009

This is a visual summary of inspriation trip to New York:

I organized meetings to the New York Times, Droga5, Eypebeam, RG/A, MTV, the Austrian Cultural Forum, the MOMA and lots of top notch restaurants, bars and cultural places. Here some impressions:



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