The Reframing Tool from THNK

Posted on | September 5, 2013

Reframing is a key technique used in the curriculum of THNK’s Creative Leadership program. The tool is an easy, four-step process to generate creative approaches for work and even your daily life challenges if I might add.

Here is an example that we created at THNK with the core belief: “Cities need to be governed by people.”

Reframing Cities

What does ‘Reframing’ do?

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MostContagious Report 2012

Posted on | December 13, 2012

Contagious Magazine is one of the coolest industry magazines when it comes to analyzing trends and presenting the hottest campaigns and ideas from the global creative industries. Their annual review MostContagious2012 of the trends, technologies and creative innovations that have influenced brands in 2012 a must-read for my industry fellows. So, download it, cancel your plans this upcoming weekend and enjoy the read!

Download the PDF:




Visual experience in the shower cabin

Posted on | October 10, 2012

Bathrooms with white tiles, white furniture and white towels give me the creeps. Maybe it is some nightmare memory or it simply reminds me of super sterile bathrooms in hospitals. I’m always on the hunt for new inventions in material technology and therefore loved what Unilever Singapore and JWT have created recently with their ambient media campaign for Lux Magic Spell shower gel.



Monet on urban canvas

Posted on | April 29, 2012

Urban intervention by ALBERTINA museum to announce its MONET exhibition in Vienna.



Speech @ Scholz & Friends in Berlin

Posted on | April 25, 2012

I was recently invited to speak at the Digital Campus of Scholz & Friends in Berlin, Germany’s largest advertising agency about ‘Brands & Urban Play’. Joanna Bakas, founding partner at LHBS in Vienna and I have been collaborating on city branding projects and carrying out extensive research in the field of urban experiences and intercreative interventions in the urban space and discovered that we care tremendously about the aesthetics and experiences that cities should provide to their inhabitants.


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