Style Icon Westwood designs for Viennese NY’s Concert

Posted on | December 18, 2013

She was the epitome of punk in the 70s. With the use of leather and safety pins, she has not only revolutionized the fashion standard of the British nation, but also propagated a new way of life. Today, Westwood promotes conservative middle class values ​​and is committed to education, classical art and nature protection. What has remained to this day though, is her socio-critical and revolutionary behavior.

Austrian fashionistas were thrilled to learn that Westwood…

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Wet feet with GEOX – not.

Posted on | October 12, 2013

The Norwegian Agency SMFB has stunned commuters with a promotion campaign for the clothing brand Geox to advertise for the weatherproof material of their shoes in high streets around Europe. The agency created an artificial rain cloud that hung above weatherproof young gentleman. Some, like the one I ran into in Vienna yesterday, shivered while the rain poured from the cloud but shouted at people: “But my feet are completely dry.” and received pityful grins from those surrounding him.

At the end, we saw handsome young dudes in gorgeous shoes who delivered GEOX’ main campaign value: stay dray whatever the weather. Gorgeous? Well, Geox is …

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ONE MET. In unexpected places.

Posted on | April 24, 2013

“The Met is a place to explore. Across the world and across time, our collections are a passport to our past, and key to understanding our present and future. Travel has inspired great artists for centuries; Discover where the Met will take you today.” Yep, that message speaks to me. Even the image they advertise it with, is attractive.

But THIS …

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Visual experience in the shower cabin

Posted on | October 10, 2012

Bathrooms with white tiles, white furniture and white towels give me the creeps. Maybe it is some nightmare memory or it simply reminds me of super sterile bathrooms in hospitals. I’m always on the hunt for new inventions in material technology and therefore loved what Unilever Singapore and JWT have created recently with their ambient media campaign for Lux Magic Spell shower gel.



Monet on urban canvas

Posted on | April 29, 2012

Urban intervention by ALBERTINA museum to announce its MONET exhibition in Vienna.