London’s BRICK LANE becomes 8 BIT LANE

Posted on | February 5, 2013

Before the new Walt Disney animation, Wreck-It Ralph, hits the movie theaters on February 8, so in 3 days time, Londoners can currently enter the world of the 80’s Computer Game in Shoreditch’s Brick Lane that temporarily changes its name to 8 Bit Lane.

The pixel art on display includes a London Taxi, dog, postbox, pigeons, CCTV camera, water pipe and even a tree. 8 Bit Lane will also showcase the world’s first Blipp-able building using Blippar’s visual discovery app. When Wreck-It Ralph fans Blipp The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph, the hero of the hilarious film.

You can experience the set-up until Sunday, February 10 around The Truman Brewery, 91 Brick Lane, London E1 6QL.


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Speech @ Scholz & Friends in Berlin

Posted on | April 25, 2012

I was recently invited to speak at the Digital Campus of Scholz & Friends in Berlin, Germany’s largest advertising agency about ‘Brands & Urban Play’. Joanna Bakas, founding partner at LHBS in Vienna and I have been collaborating on city branding projects and carrying out extensive research in the field of urban experiences and intercreative interventions in the urban space and discovered that we care tremendously about the aesthetics and experiences that cities should provide to their inhabitants.


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